Our comprehensive branding process follows our three-stage methodology of Sketching, Wireframing, and Prototyping. We begin with discovery workshops and market research, develop brand identity elements and guidelines, and finalize with implementation across all relevant touchpoints. Each stage includes collaborative review sessions to ensure alignment with your vision.
A typical branding project takes 6-8 weeks from initial discovery to final deliverables. Complex rebrands or projects requiring extensive market research may extend to 10-12 weeks. During our initial consultation, we'll provide a customized timeline based on your specific requirements and business constraints.
Our standard branding packages include logo design (primary and variations), color palette development, typography selection, brand guidelines documentation, and core business collateral. Additional elements such as packaging design, environmental graphics, or extended brand systems can be included based on your specific needs.
We conduct thorough competitive analysis during our Sketching phase to identify market positioning opportunities. Our approach focuses on revealing your unique brand essence rather than following industry trends. We develop distinctive visual and verbal identity elements that authentically communicate your brand's value proposition and resonate with your target audience.
Absolutely. Our rebranding expertise includes careful assessment of brand equity to determine which elements should evolve versus which should be maintained. We develop transition strategies that respect your established customer base while positioning your brand for future growth. Our process includes implementation roadmaps to ensure smooth adoption across all touchpoints.